When it comes to the user experience, visual design steals the show and why not, the visual design is the actual face of any brand. It’s what people want to see, and the visual appearance manipulates them on how they think of a brand or the company. This is the reason why UX has been a prime factor responsible for the visual design. However, UX design focuses on the overall performance of the site rather than focusing on just the visual design. UX include planning and designing an experience and develop a proper workflow for the users of both platforms that is; application and website. UX is an essential part of a website and acts as its framework, that is; the whole website depends on the UX design. UX design is a typical task, and the designer goes through a ton of researches and planning to figure out the requirements.
Today, we are beginning to see all kind of developments and trends followed in the world of UX design. With the rise of smartphone users, there is a genuine need to create a mobile friendly application of the website version. Knowing the audience and goals is necessary in order to figure out what the users are looking for when they visit the site. The market is getting sophisticated and to simply have a product is not enough. To emphasize and improve the user experience, one has to discover new possibilities and opportunities. So, here are the biggest trends in UX design we’ve seen this year.
1. UX Beyond the Digital:
The core of user experience has extended beyond the screen, and it is becoming easier to get lost in the maze of the digital world. Many companies are finding new ways to integrate into the lives of the people, and for that, a focus on usability is required. Like, the car manufacturers are joining forces with the technology marketers to develop something unique. This venture of theirs has become flawless and flattering.
This is the perfect example of moving the experience off the mobile device and placing into a physical component. This has led the users to understand the experience beyond the product or brand. This type of approach has provided with insight about the users and the product.
2. The technology getting connected:
With the internet and cloud computing getting a better of each other; applications, mobile devices, computers and home devices are getting connected to each other. Today, a single device is connected to more than one device and operates smoothly. With the technology getting cheaper and smarter, the number of connected devices has increased rapidly.
The development cost, the cost of wireless connection devices and computers has certainly reduced, and this has increased the opportunity to place them together. Moreover, with the new age tools and increased development standards, the connection process has eased up. This can prove to be a boon and a bane for the UX designers as it becomes difficult to create a faultless experience between the devices and it becomes even more difficult when the user interfaces are different.
3. Tailored Interfaces:
From the beginning, the developers were struggling to create a responsive design due to the fact that people access their mobile devices and computers differently. And therefore, it has changed drastically following a change in the content. Personalized or Tailored interfaces are proving to be an enhanced method to derive responsive design according to the technology. The personalized interfaces and designs are all about the changes made according to the user or in other words, to suit the user.
This has played a major role in some serious usability cases like a color-blind person can easily access the content of a page by easily adapting to its interface coloring. Moreover, it can be further personalized by choosing the preferred theme, adjusting the size of the text and more. There are two possibilities to it. The first one is for the mobile devices where a large amount of data can be availed to the user’s preference. Here, the brightness or the font size of the device is used. On the other hand, if it is a website, content displayed is all that matters.
4. Virtual Reality and Augmented Reality Experiences:
If you have played the game ‘Pokemon Go,’ you can understand the meaning of augmented reality. This was the first time on a mobile device, people experiencing the popular augmented reality for the first time. Not only that, but the field of virtual reality has also in the developing stage, and there is a line of consumer products based on virtual reality entering the market.
Moreover, virtual reality has played an essential role in the development of education, tourism, gaming, and construction industry. However, the virtual reality devices are still in the room for improvement and have seen a drop in their prices in the recent years. On the other hand, the augmented reality is truly benefitted from the mobile technology. With the likes of cameras, augmented reality has transformed the mobile devices into something advanced.
However, the virtual reality and augmented reality is still in its developing stage, and there is a challenge for the UX designers in figure out the how these new changes will be adopted by the users.
5. Conversational Interfaces:
With the likes of chatbots and voice-commands, the conversational interface has seen some big changes in the recent years. With Apple introducing SIRI and Microsoft introducing CORTANA, the voice command feature has become very popular. Moreover, chatbots have become popular among various mobile applications like Facebook Messenger and other chatting apps as it provides with adoptability and increasing support.
Fast processing and smart technology have played a crucial role in the increased usability, and the design interfaces have made them popular among the users. Chatbots, on the other hand, has also benefitted with these. With the likes of smart tools and integration, the development of conversational interfaces has become much easier, and it has become easier to access for the consumers and businesses.
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